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    Roofing & Exterior Contractors Specialist Engine

    Capture Every Roof Lead in 90 Seconds. Close Jobs While Competitors Sleep.

    Roofing leads go cold in minutes. We build an automated estimate pipeline that texts inbound leads instantly, syncs your field estimators' schedules, and triggers storm-tracking re-engagement.

    Apehx builds and deploys Roofing & Exterior Contractors CRM, automation, and marketing systems for service businesses across the United States. One-time build fee, then optional monthly maintenance. You own the system forever.

    Book Roofing & Exterior Contractors Setup AuditOne-time build fee · Zero monthly retainers · 100% asset ownership
    Roofing & Exterior Contractors CRM setup and marketing automation system by Apehx
    Apex Storm & Roofing Co.
    $420k
    Added Pipeline Value in 90 Days
    Verified Outcome · Denver, Colorado
    "In roofing, whoever calls back first gets the $18,000 roof replacement. Apehx's 90-second response sequence doubled our closing rate on inbound storm damage leads."
    — Marcus Vance, Founder, Apex Storm & Roofing Co.
    The Quiet Revenue Bleed

    What This Costs Roofing & Exterior Contractors Before Any System Exists

    78%
    of homeowners hire the first roofing contractor who responds
    Source · CustomerFlows 2026 Lead Response Study
    21×
    more likely to qualify a lead reached within 5 min vs 30 min
    Source · MIT Lead Response Mgmt Study
    $17,600
    average US roof replacement — the job you lose by being 2nd
    Source · GAF 2025

    In roofing, being second costs you the whole job. Every minute a lead sits unanswered is a $17,000 roof handed to the contractor who picked up first.

    The Retainer Trap

    The roofing marketing retainer is a trap.

    • Roofing SEO and ad-management agencies charge $2,000–$4,500 every month, forever — on top of your ad spend.
    • Walk away and you own nothing — no CRM, no follow-up sequences, no lead data.
    • Per-lead brokers sell the same ~$150 contact to 3–5 of your competitors at once.
    The Ownership Model

    Build it once. Own it forever.

    • One-time build fee, then optional maintenance only — no agency retainer.
    • Your CRM, follow-up drips, storm broadcasts, and ad accounts live in accounts you own.
    • Cancel maintenance anytime; nothing is taken away.
    Engine Breakdown

    Everything We Build Into Your Roofing & Exterior Contractors System

    Designed specifically around the buyer journey in your industry — not a copied template.

    01

    Sub-90-Second Speed-to-Lead Dial & Text

    The instant a homeowner requests an estimate, your estimator gets dialed and the homeowner gets a custom SMS — before competitors even see the lead. 78% of homeowners hire the first roofer who responds.

    You get: Homeowner texted and estimator dialed in under 90 seconds.
    02

    Automated Estimate Follow-Up Drip

    Stop losing proposals to ghosting. A structured multi-touch follow-up cadence keeps every estimate warm for 30 days. Leads reached within 5 minutes are 21× more likely to qualify than those called after 30.

    You get: 30-day multi-touch sequence until the contract is signed or rejected.
    03

    Estimator Calendar Dispatch & Round-Robin

    Sync your field estimators' calendars so inbound requests route to the right rep by territory and availability. No more leads sitting in a shared inbox while the best estimator is free.

    You get: Inbound estimate auto-routed to the closest available estimator.
    04

    Storm & Hail Alert Broadcast Engine

    After a major storm rolls through, send geo-targeted SMS and email notices to past homeowners in affected ZIP codes — turning your existing database into instant storm-repair demand.

    You get: Geo-targeted SMS/email to past homeowners in storm ZIP codes.
    05

    Photo & Scope Document Vault

    Homeowners text inspection photos and scope docs directly into their CRM record, giving your estimator full visibility before they ever pull into the driveway.

    You get: Homeowners text inspection photos straight into the CRM file.
    06

    Post-Install Review & Referral Engine

    Every completed roof triggers an SMS that routes 5-star reviews straight to Google Maps and asks for a neighbor referral — compounding your local search rank and word-of-mouth.

    You get: Every completed roof → Google review + neighbor referral prompt.
    Done For You in 3–7 Days

    Your Complete Deliverable Checklist

    Custom Roofing CRM pipeline (Lead → Inspection → Proposal → Won)
    Instant 90-second speed-to-lead automation
    Estimator calendar dispatch routing
    Unclosed estimate long-term follow-up sequences
    Storm response broadcast templates
    Photo & scope document vault
    Post-install review & referral campaign
    Full admin ownership & field tech mobile training
    All systems tested with live simulated inquiries before final keys handoff.
    Schedule My Free 20-min Audit
    The Numbers That Matter

    What an Roofing & Exterior Contractors Owner Keeps After the Build

    $420k
    Pipeline Value in 90 Days
    90s
    Average First Response
    2×
    Inbound Storm Closing Rate
    $0
    Monthly Agency Retainer
    How It Works

    From Leaking Revenue to a System You Own — in One Week

    Day 001

    Free 20-min Setup Audit

    We map your current lead flow, find where estimates are leaking, and show you exactly what to build.

    Days 1–702

    We Build Your Roofing Engine

    Your CRM, 90-second speed-to-lead, estimate drips, storm alerts, and ad-to-calendar funnels are built and tested with live simulated inquiries.

    Day 7+03

    We Hand You the Keys

    Full ownership transfer, estimator mobile training, and a system that runs without you babysitting it. Optional maintenance only.

    Common Questions from Roofing & Exterior Contractors Owners

    How much does roofing marketing cost without an agency retainer?

    A typical roofing marketing agency charges $2,000–$4,500 per month for SEO and ad management, indefinitely, plus your ad spend. Apehx charges a one-time build fee for the entire engine, then optional maintenance. You own the CRM, funnels, and ad accounts forever — no recurring retainer required.

    How fast should we respond to roofing leads?

    Within 5 minutes. Leads contacted within 5 minutes are 21× more likely to qualify than those called after 30 minutes (MIT Lead Response Management Study). After 5 minutes, lead quality drops 80%. Apehx's automated speed-to-lead texts the homeowner and dials your estimator in under 90 seconds.

    Does this work with JobNimbus, AccuLynx, or Roofr?

    Yes. Apehx operates as the front-end lead capture and follow-up engine. It grabs the inbound estimate request, qualifies it, and hands the confirmed appointment straight into your existing roofing CRM or pipeline.

    Can our estimators use this from their phones on job sites?

    Yes. Our mobile app gives your field team 1-click calling, text messaging, calendar updates, and pipeline stages on iOS and Android — no laptop required.

    What happens when storm season hits and volume triples?

    The system scales automatically. There are no lead caps, so whether you get 10 leads or 300 leads after a hailstorm, every lead gets an instant 90-second response.

    Do you run our Google and Facebook ads?

    We set up high-converting roofing ad campaigns — storm damage, full replacements, inspections — directly inside your own ad accounts. No agency markups, no shared access, and you keep the accounts forever.

    Do we have to pay a monthly retainer to keep the system running?

    Never. You pay a one-time setup fee to build the entire engine. After handoff, ongoing maintenance is optional or you can maintain it yourself. The system stays yours.