Our sourcing principles
- Primary first. We prefer first-party Apehx client data and migration telemetry over third-party estimates, and we label it as such.
- Linkable external corroboration. Where a claim rests on industry-wide behavior, we cite a linkable external source (FTC, SBA, industry associations) alongside our data.
- Clear labeling. Every statistic names its source inline. 'Apehx client data' means aggregated, anonymized outcomes from builds we delivered; a named 'Report' means a structured study with a sample size stated here.
- Recency. Datasets are refreshed annually; the year in each citation reflects the most recent collection cycle.
US SMB Marketing Cost Benchmark
Aggregated retainer, setup-fee, and software-subscription pricing collected from 120+ US marketing agencies and CRM vendors serving small-to-midmarket service businesses.
120+ agency quotes · 2024–2026
Cited in: Marketing Agency Cost Breakdown
Marketing Asset Ownership Survey
Post-transition interviews with 80+ service-business owners who moved off an agency retainer, tracking which assets (CRM, funnels, ad accounts, domain) they could and could not retain.
80+ owner interviews · 2025–2026
Cited in: Who Owns Your Marketing Assets
SMB Marketing Software Benchmark
Side-by-side feature and pricing comparison of all-in-one CRM platforms vs. tiered SaaS (e.g. HubSpot) across contact limits, native SMS, funnel builders, and review automation.
14 platforms · public pricing · 2026
Cited in: Best All-In-One CRM vs. HubSpot
Agency Transition Benchmark
Lead-volume and downtime telemetry from 50+ Apehx-managed agency-to-owned migrations, measuring the gap between cancellation and independent-system go-live.
50+ migrations · 2024–2026
Cited in: How to Fire Your Marketing Agency
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